Bringing virtual meeting rooms to cross-border enterprise teams
LOGO DESIGN
Brand Design
RENDERING AND ANIMATION
Product Design
Touchcast were going to market with a new technology which made communication for remote teams easier. But, how should they explain their offering and create a point of difference by making its interactions more engaging?
We wanted to make communication more human across different timezones. Allow for users to contribute without permissions and in different ways - so they could brainstorm, present, contribute or gather input from everyone on their team.
Each component of the suite had its own unique set of features and speciality. We designed a branding system that communicated the individuality of each component within the software family.
Before Zoom was the de-facto term for video calls, we wanted to create interactions for organizations spread across locations, that felt more like sitting across the table from each other. Members were able to share multimedia, draw, annotate, take over and share screens seamlessly - all while getting real time input of the rest of the team.